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How to Build a Strong Social Media Presence As A Freelancer: 6 Steps You Should Take

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If you’re a freelancer, you know the importance of developing a strong social media presence. Without that presence, it’s hard to get your name and your services out there.

Freelancing websites are an excellent way to find clients, manage projects and make money online. These sites offer a centralized platform that connects freelancers and businesses, streamlining the search and hiring process.

With the growth of the gig economy, freelancing websites have become increasingly popular for anyone looking to monetize their skillsets or take on short-term contracts. But using these platforms isn’t enough. To really get the most out of your skills, social media is a way to go. There are some steps you can take.

1. Setting Goals and Objectives

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As a freelancer, it’s important to have a clear understanding of where you want to go, who you want to reach, and what outcomes you desire from your social media efforts. To accomplish this, establish goals and objectives for your social media presence that align with your business priorities. Your goals should be specific, measurable, achievable, relevant and time-bound.

For example, one goal might be to build relationships with potential clients on LinkedIn. To support that goal would a series of objectives including connecting with people in the market for your services; participating in relevant industry or group discussions; sharing content that relates to the types of services you provide; or creating original content to draw attention to yourself as an expert in your field.

Knowing exactly what you want out of social media will help ensure that all activities make sense as part of an overall strategy designed not only to build relationships but also attract new clients and revenue growth.

2. Choosing the Right Platforms

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As a freelancer, it’s important to have a well-developed social media presence if you want to increase your visibility and reach potential clients. Building that presence starts by selecting the right platform or platforms for you. It’s important to think about which platforms will be most effective for the kind of content you produce and the messages you want to convey. There are many popular social media platforms available today, such as Facebook, Twitter, Instagram, YouTube and LinkedIn. Each offers unique features and advantages that can benefit freelancers in different ways.

Facebook is one of the best choices for general business promotion because its immense size allows you to quickly build an audience through ads and posts. Its interface also makes it easy to maintain relationships with followers. Twitter is great for staying engaged with your followers: Quick responses make it easy to build meaningful relationships with them in 140 characters or less.

Instagram takes advantage of images and videos specifically made for mobile devices in order to capture users’ attention more quickly, making it ideal for promoting visual content like designs or illustrations. Along with YouTube’s targeting options, its engagement metrics make it one of the largest social media sites available today – perfect for showing off a portfolio! Finally, LinkedIn offers a professional atmosphere which is ideal for showcasing skills and qualifications relevant to potential employers.

As a freelancer building up your profile online, choosing the right platform or combination of platforms can have a huge impact on your success online! Take into consideration what each site offers and research which ones might align best with your overall intentions as far as reaching clients goes.

3. Crafting Your Profile

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Your profile will dictate the way potential clients or collaborators see you, so it’s important to put your best foot forward.

Choose professional but up-to-date headshots for both your profile and cover photos, making sure to pick images that reflect the nature of the services you are providing. Include an eye-catching tagline that briefly summarizes what makes you unique and how you can help them meet their needs. Use the “About Me” section to craft a brief paragraph that quickly demonstrates your expertise and experience in the field.

For successful individuals, recommendations from former clients can be one of the most valuable aspects of your profile, so don’t hesitate to reach out and ask for endorsements. Make sure to include any relevant links or contact information in order make it easy for potential employers and collaborators to reach out as well. With a strong profile on hand, you can be confident that those interested in working with you will have all they need right away.

4. Creating Engaging Content

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There are many types of content you can use as part of a successful freelancer’s social media strategy. Developing an eye-catching, visually appealing aesthetic across all channels is essential and you can use photos, graphics, videos and other multimedia elements to enhance the overall look of your posts.

Of course, the quality of the written content is important too: informational blog posts, helpful articles or tips tailored to your audience will draw readers in, while calls-to-action such as surveys or contests have been shown to increase engagement.

It’s also advisable to join relevant conversations in order to build direct connections with industry peers and potential customers: join industry specific forums or comment on blog posts related to topics which are relevant both for you and your target audience. This will help broaden your reach while at the same time find potential collaborators and customers who could be interested in hiring you.

Finally – let’s not forget about staying up-to-date with current trends: include trending hashtags in relevant posts or create content related topics everyone’s talking about; this helps increase visibility for those who might not yet know about you and services you offer.

5. Building Your Network

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Having a strong network is the heartbeat of your social media presence. All of your colleagues, connections, and contacts, can help build visibility and strengthen your personal brand. Building this network is a long-term process that requires effort and commitment to sustain.

Reach out to industry thought-leaders through their social media accounts, comment on their posts and engage in conversations. This will not only increase your reach but it will also help you build relationships with these influential figures, which could lead to more opportunities in the future.

Look for social media groups or communities that share content related to what you do as a freelancer. Participate in conversations, be inspired by other members’ success or get feedback from them if needed. Joining the right group can be extremely useful in terms of networking and marketing yourself as a freelancer.

6. Measuring Your Results

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This will enable you to assess what tactics are working, and identify those that are not. To do this, it is important to set key performance indicators (KPIs), which will act as a benchmark for your progress. Common KPIs for measuring success include website traffic from social media channels, likes/followers/shares of your content, reach, impressions, and conversions into sales/leads. It is important to review these regularly—weekly or monthly—to ensure you are consistently moving in the right direction.


Building a strong social media presence as a freelancer can be one of the most valuable tools you have for success in this industry. By using platforms like Twitter and LinkedIn, you can connect with potential clients and build relationships that will help you secure future work. Additionally, by creating engaging content and sharing it regularly, you can attract new followers who will appreciate your insights and value your advice. So go ahead—jump into the social media fray and see what kind of impact you can have on your career!